Back in the day, affiliate marketing used to be a dubious marketing strategy done to sell some fake nutritional supplements but it has certainly gone a long way since then.
Nowadays, it is a legitimate digital marketing strategy that helps both affiliates and companies make a profit. The former is tasked to promote the latter’s products in exchange for commissions off of every sale.
New trends always emerge no matter what industry we are talking about and the same thing rings true for affiliate marketing.
Today, I am going over some of the affiliate marketing trends to take note of in 2019.
Influencer Marketing is the Future
Back then, companies would have to rely on A-list actors for their marketing campaigns to ensure that people are going to buy from them. This is no longer the case in this day and age and that is mainly due to the work of influencers.
Influencers are not artists or big-name people; they are actually just regular people who know their shtick. These are people who have chosen social media as their main platform of choice and influencer marketing is simply a means for them to promote certain products because of the audience they’ve built up over time.
Social media is not going away anytime soon so you can expect influencer marketing to still be relevant in the foreseeable future.
Voice Search Will Be the New Norm
Sure, search engine optimization allows websites and blogs to gain huge page ranking improvements when done correctly, but with voice assistants like Siri and Alexa becoming more and more mainstream, you may need to use a different approach.
Voice search is going to be a huge thing moving forward and you have to make use of keywords in such a way that will be utilized by the said feature.
The use of long-tail keywords, therefore, becomes a must. Aside from brainstorming possible keywords that people would use in a search query, you can also use SEO keyword research tools as well.
Think About Mobile First
Ever since Google announced its mobile-first initiative back in 2015, website owners are scrambling to ensure that their websites adhere to the new standard.
For those of you who do not know, a mobile-friendly website is a webpage that can load optimally no matter what device a person is using- whether it be a desktop/laptop computer or a smartphone or tablet.
That being said, mobile devices have become quite affordable and increasingly accessible so making your website as mobile-friendly as possible has become mandatory at this point.
Emphasis on High-Quality Content
Google and other search engines change their algorithm without a moment’s notice. Just recently, I’ve found out that Google has made it a point to rank webpages who have amazing content higher than those who have mediocre ones.
The algorithm seems to take into account the website’s conversion rate, as well as bounce rate, to determine if a website’s content is worth anybody’s time or not.